“ really explain the tournament, get people familiar with it,” Henault says. The hope is to create a must-see “event” early on in the season, which will hopefully carry through the remainder of the season into the playoffs come spring.īut first, the league needs to introduce the concept to its fans. The NBA’s in-season tournament takes a cue from European soccer leagues, some of which also do in-season tourneys. In the first spot (two more “chapters” will follow as the season goes on, including one in which Magic Johnson joins Imperioli at a poker table), Imperioli serves as the narrator as NBA stars like Anthony Davis, Trae Young, Draymond Green and Kawhi Leonard hatch a plan to steal the NBA Cup inside a Las Vegas casino. In conjunction with the kick off of the season this week, the league is launching a marketing effort for the tournament featuring a slew of NBA stars, as well as Sopranos and White Lotus actor Michael Imperioli. The NBA is channeling Ocean’s 11 as it seeks to draw attention and eyeballs for its inaugural in-season tournament this year, culminating in an “NBA Cup” championship in Las Vegas Dec.
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